Zero Sum

The Arc of International Business in Russia

By: Charles Hecker

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Hardcover | 1 March 2025

At a Glance

Hardcover
352 Pages

Dimensions(cm)
21.6 x 13.8 x 4.5

Hardcover

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When the hammer and sickle flag came down at the Kremlin at the end of 1991, a feverish new market opened for business: Russia. In 2022, as soon as Putin's troops invaded Ukraine, that market started to collapse, as Western firms fled the skyscrapers of Moscow and beyond.

No other country of this scale has transformed itself so dramatically, so quickly-not just once, but twice. Over three turbulent decades, a wild, proto-capitalist free-for-all came seductively close to becoming a predictable place to do business. And then it all unravelled. Russia's post-Soviet years have seen phenomenal successes, crushing failures, and the creation and destruction of enormous fortunes. How did it all happen?

Charles Hecker tells the gripping, three-act story of international business in Russia since the fall of the USSR. What have global companies learnt-or failed to learn-about Russia over the course of this adventure? And beyond Russia, what do we now understand about the way countries and companies interact in the face of relentless change? Zero Sum brings to life the complexity, the nuance and the vivid colour of one of the greatest experiments in the history of global commerce.

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