Zero Proof

More than 100 years after Prohibition was enacted, bartenders are actually excited about people not drinking again. From Dry January and alcohol-free bars opening around the country to people interested in abstaining from drinking for better health, the no-proof movement is one of today's fastest-growing lifestyle choices, as consumers become more mindful and re-examine their relationship to alcohol.

The no-proof drinker could be anyone, and even traditional bars have taken note with no-alcohol offerings. What do the world's most talented bartenders concoct when they can't use booze? This book answers that question with 90 lush and sophisticated recipes that take the craft to new heights. Veteran reporter Elva Ramirez interviewed the biggest names in cocktails and collected recipes for vibrant no-proof drinks from the world's top bars in Paris, London, and New York. This is the start of a new era in no-proof drinking.

About the Author

Elva Ramirez is a veteran food media journalist who began her career at the Wall Street Journal, regularly contributing food and drink stories. She is a freelance lifestyle writer and consultant, contributing to publications like Bloomberg, DuJour and Forbes, and working as a social media consultant for brands like Employees Only, one of the world’s most famous bars. She lives in Brooklyn.