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Yes : Your Exhibit Success - Marlys K Arnold

Yes

Your Exhibit Success

By: Marlys K Arnold, Katina Rigall Zipay (Foreword by)

Paperback | 17 July 2017

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Don't buy another exhibit display until you read this book!

Stop wasting money on displays that aren’t effective, or worse yet, could damage your company brand. Inside this guide, you’ll discover how you can:

   •  Avoid the most common — and not always obvious — mistakes in exhibit design
   •  Craft a memorable and effective theme
   •  Speak your audience’s language and give them what they want
   •  Create a multisensory experience that exceeds expectations and connects with attendees on an emotional level
   •  Get all design elements in place to make your booth a success

Exhibit Design That Works is for any exhibitor seeking better results from their trade show investment — whether you're a rookie starting from the beginning or a long-time veteran wanting to up your game.

Free Bonus Materials Online, including downloadable checklists, audio interviews, photos or links to case studies, and more. Details inside the book!

The YES: Your Exhibit Success series provides exhibitors with tools to create a client-attracting, buzzworthy booth without breaking the bank.

Industry Reviews

"Tired of wondering how to execute the perfect trade show experience? Wonder no more! This is the perfect handbook for exhibit theme and design. I wish I had access to it when I was a first-time exhibitor. Marlys takes a fresh and simple look at trade show exhibiting. Whether you are a first-time exhibitor or an industry pro, you will certainly find value within these pages.” ~ Matt Wish, US Sales, Duo Display

“Are you looking for a quick read to get answers to your exhibit design questions? Then look no further. This book is easy to navigate and digest.” ~ Elizabeth R. Besser, Former Convention Manager for BTC Exhibit Hall

“Since [trade shows] are expensive — it is beneficial to take the time BEFORE the show to get all your ducks in a row and be as effective as you can be with a plan of action and the research behind your actions — starting with this book.” ~ Karin Roberts, Director of Marketing, The Tradeshow Network Marketing Group

“Some exhibitors think they can figure out exhibiting all by themselves. But why waste valuable time with a learning curve when you can learn from an expert?” ~ Bev Gray, President & CEO, Exhibit Edge

“When I was new in the exhibits business my learning was accelerated by reading Build a Better Trade Show Image by Marlys Arnold. I was amazed how much information was in that book that applied to real world situations I was experiencing … I’m expecting this book to further increase my understanding of what makes a great trade show booth and experience. I can only say do yourself a favor — after you read Exhibit Design That Works, read Marlys’ other book, and take advantage of what is available in the Exhibit Marketers Café. Get to ‘YES — Your Exhibit Success’ with what she has to offer.” ~ Don Jalbert, President, Exhibit Associates Inc.

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