Write to Sell

The Ultimate Guide to Copywriting

By: Andy Maslen

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Paperback | 7 April 2020 | Edition Number 3

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How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers!

Read this book and you'll learn: • The confidence and skills to write better copy • New ways to gain readers' attention, respect and trust • Hints and tips on turning selling skills into copywriting skills • Simple techniques to improve the readability of your copy • The impact of design and layout on copywriting • The meaning of good written English - the rules you must follow, the rules you can safely ignore

"If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error." — Drayton Bird, the godfather of direct marketing

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