When Does the Mind-Bending Start?

The incredible inside story of World of Twist, the greatest lost band of all time, as told by co-founder Gordon King.

'Most underrated group? World of Twist.' - Liam Gallagher
'They're a top band. No one could do what World of Twist do, except World of Twist.' - Noel Gallagher
'A band ripe for rediscovery.' - The Guardian

Welcome to World of Twist: the greatest lost band of all time.

While fame, glory and untold riches seemed like an inevitability for this group at the turn of the '90s, the world was simply not ready for a band of retro futurists, psychedelic adventurers and cosmic tunesmiths. Too late for Madchester, too early for Britpop and too much fun to pigeonhole, World of Twist went on to face a demoralising string of 'what could have been's.

First, their debut single, 'The Storm', peaked two places outside of the UK top forty, meaning they missed out on a guaranteed Top of the Pops spot; then, when they were close to signing with Alan McGee's Creation Records, the label decided to go with an unknown band called Oasis instead. Finally, World of Twist fell apart in a torrent of drugs, mental illness, musical differences, sartorial contretemps and allround shoulder-shrugging apathy.

But they burned bright and left an indelible mark on everyone who looked deep into their light, including fellow Mancunians and Oasis superstars Noel and Liam Gallagher.

Now, for the first time, co-founder, guitarist and principal songwriter Gordon King tells the incredible inside story of his time with the band. Revealing the jealousy, anguish and personal demons experienced by the clashing personalities of King and late singer Tony Ogden, this compelling memoir is the story of triumph, tragedy, comedy, drama, demise and recovery.