Web Survey Methodology

This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource. -- Ray Poynter The authors guide us through the whole survey process and include modern developments, such as paradata and mobile surveys. A must-have for everyone planning an online survey. -- Edith de Leeuw Comprehensive and thoughtful! Those two words beautifully describe this terrific book. Internet surveys will be at the centre of survey research for many decades to come, and this book is a must-read handbook for anyone serious about doing online surveys well or using data from such surveys. No stone is left unturned - the authors address every essential topic and do so with a remarkable command of the big picture and the subtleties involved. Readers will walk away with a clear understanding of the many challenges inherent in conducting online studies and with an appropriate sense of optimism about the promise of the methodology and how best to implement it. -- Jon Krosnick Read on and pick from the basket of useful pieces of advice that Mario Callegaro and his colleagues have put together! This is a very rich resource for practitioners and students within web survey methodology. -- Ulf-Dietrich Reips Their book takes the reader through the past fifteen years of research in Web survey research and methodology. It provides practical guidance on the current techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. These include: preparation for questionnaire design; recruitment testing; data analysis; and survey software. These major topics are covered in a systematic and insightful way. -- Karl M van Meter The authors of the present work have opted for the 'longest way', the 'most difficult', yet to expose all aspects related to the survey tool, making the reader with little experience to develop a complete investigation. It is a text accessible to the beginner and extremely exhaustive for the experienced by providing other points of view and numerous bibliography in which to deepen. -- Vidal Diaz de Rada