Web 2.0

The Business Model

By: Miltiadis D. Lytras (Editor), Ernesto Damiani (Editor), Patricia OrdÃ³Ã±ez de Pablos (Editor)

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Hardcover | 28 November 2008

At a Glance

Hardcover
332 Pages

Dimensions(cm)
24.13 x 15.88 x 1.91

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While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.

Industry Reviews

From the reviews:

"The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. ... this book would serve as a wonderful text for an e-business course concentrating on models of practice." (Michael Goldberg, ACM Computing Reviews, September, 2009)

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You Can Find This Book In

Non-Fiction Business & Management Business Aspects of E-Commerce Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Business Mathematics & Systems Information Technology General Issue Computer Networking & Communications Computer Programming & Software Development Software Engineering Computer Science

Human-Computer Interaction Information Architecture Management & Management Techniques Management of Specific Areas Production of Quality Control Management Computer Hardware Network Hardware

Foreword	p. v
About the Editors	p. ix
Empirical Analysis of Functional Web 2.0 Environments	p. 1
New Forms of Interaction & Knowledge Sharing on Web 2.0	p. 21
Web 2.0 Business Models as Decentralized Value Creation Systems	p. 37
Open Innovation Communities...or Should it be "Networks"?	p. 53
A Model for Business Innovation in the Web 2.0 World	p. 75
Doing Business by Selling Free Services	p. 89
Webstrategy Formulation: Benefiting from Web 2.0 Concepts to Deliver Business Values	p. 103
Web 2.0: Issues for the Design of Social Networks	p. 133
Wikis for Knowledge Management: Business Cases, Best Practices, Promises, & Pitfalls	p. 147
Using a Semantic Forum as Learning Support	p. 167
Towards OpenTagging Platform using Semantic Web Technologies	p. 189
Evolving from 1.0 to Enterprise 2.0: an Interpretative Review-Empirical Stages and Approaches Towards the New (Virtual) Working Environment	p. 201
Embedding Web 2.0 Strategies in Learning and Teaching	p. 237
Teaching-Material Crystallization: Wiki-based Rapid Prototyping for Teaching-Material Design	p. 249
Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise	p. 271
Innovation Culture for Knowledge Management in New e-Ra	p. 293
Authors Bios	p. 309
Index	p. 317
Table of Contents provided by Ingram. All Rights Reserved.

Web 2.0

The Business Model

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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