Wayfinding

Name: Wayfinding
Brand: BenBella Books
Price: 50.75 AUD
Availability: PreOrder

A Business Fable About Leading in the Age of AI

By: Ben Szuhaj, Stephen Straus

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Hardcover | 20 October 2026

At a Glance

Format
Hardcover

Dimensions(cm)
21.0 x 14.0

Hardcover

$50.75

or 4 interest-free payments of $12.69 with

Available: 20th October 2026

Preorder. Will ship when available.

Success in the age of AI requires the willingness to rethink everything. When disruption is the norm, the leaders who thrive will be those who learn to navigate uncertainty with curiosity and resilience.

Wayfinding, a modern business fable, brings to life the urgent challenges executives face as artificial intelligence rewrites the rules of competition. Through CEO Sarah Foster's ninety-day race to create a viable AI strategy or lose her job, Stephen Straus and Ben Szuhaj deliver a gripping narrative about the fears, missteps, and breakthroughs that define leadership in times of seismic change.

The insights contained in this work aren’t theoretical. Drawing from real-world client challenges from their AI consulting firm, KUNGFU.AI, founded in 2017, Straus and Szuhaj distill hard-won lessons into practical advice you can implement today. Wayfinding is a guide to transformation, teaching business leaders how to move beyond buzzwords to what truly creates lasting value. Along the way, the authors offer practical, proprietary frameworks honed from over 100 AI engagements across more than thirty industries using the full AI toolkit (going far beyond just generative AI).

Straus and Szuhaj offer a clear way forward into the fast-evolving but opportunity-rich world of AI, including how to:

Make sense of the many AI techniques and solutions available today
Recognize "innovation theater" and focus on AI applications that solve real business problems
Build cultures where psychological safety drives experimentation and learning
Bridge the gap from proof-of-concept to production with a systematic approach
Navigate the change management challenges unique to AI transformation
Develop an AI strategy grounded in competitive advantage, not simply technology trends

Timely, timeless, and bingeable, this book will leave you inspired and equipped with the tools and perspective to lead your organization into the future with confidence.

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