Voting

A Study of Opinion Formation in a Presidential Campaign

By: Bernard R. Berelson, Paul F. Lazarsfeld, William N. McPhee

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Paperback | 15 June 1986 | Edition Number 1

At a Glance

Paperback
416 Pages

Edition Type
New edition

Dimensions(cm)
22.8 x 15.2 x 2.3

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Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

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The Setting
The Social and Historical Background: Elmira and the 1948 Election
The Community
The Period
The Political Background: Voting Trend and Political Interest
Trend and Pattern of Party Preference
Interest in the Election
Summary
Social Processes
Social Institutions: The Political Role of Labor Unions and Other Organizations
The Political Activity of Labor Unions
The Politics of Union Members
Politics and Other Forman Organizations
Summary
Social Differentiation: Socioeconomic and Ethnic Status
Socioeconomic Status
Minority Religious and Ethnic Status
The Social Transmission of Political Choices
Summary
Social Perception: Group Voting Norms
Who Votes for Whom?
Political Perception and Social Distance
Psychological and Social Functions
Summary
Social Process: Small Groups and Political Discussion
Political Homogeneity in Primary Groups
The Family and Vote
Personal Associations and Vote
The Nature of Political Discussion
The Social Group and the Political System
Summary
Social Effects of the Campaign: Personal Influence and Political Polarization
Voting Changes by Social Units
Voting Changes by Time Units
Summary
Political Processes
Political Institutions: Parties in the Local Community
Party Funds and Leadership Party
Workers--Professional and Amateur Party
Contact with the Citizenry
The Role of the Party
Summary
Political Differentiation: Issues in the Campaign
Bases of Consensus
Bases of Cleavage
The Resolution of Differences Over Issues
Summary
Political Perception: The Candidates' Stand on the Issues
Perception and Voting Accuracy of Perception
Inferences: Psychological and Political
Summary
Political Processes: The Role of the Mass Media
What the Candidates Did
What the Local Newspapers Did
What the Electorate Did
The Effects of Political Exposure
Summary
Political Effects: Leave-taking and Return
Components of the Democratic Trend
Demoralization of the New Deal Majority
The Fair Deal Rally
Psychological and Political Implications
Summary
Conclusion
The Social Psychology of the Voting Decision
Implementation--a Forgotten Concern
Process Analysis
The Special Significance of Priority Variables
Reactivation--an Example of a "Psychological Mechanism"
The Sociological Approach
Conclusion
Democratic Practice and Democratic Theory
Requirements for the Individual
Requirements for the System
Conclusion
Appendixes
Summary of Findings from Similar Election Studies
Questionnaires and Indexes
The Sample of the Study
Index
Table of Contents provided by Publisher. All Rights Reserved.

Voting

A Study of Opinion Formation in a Presidential Campaign

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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