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Visualizing Culture : Analyzing the Cultural Aesthetics of the Web - Susan B. Barnes

Visualizing Culture

Analyzing the Cultural Aesthetics of the Web

By: Susan B. Barnes, Roxanne M. O'Connell

eBook | 27 September 2022 | Edition Number 1

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In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a «pattern language» - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

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Non-FictionLanguage & LinguisticsReference, Dictionaries & GuidesPublic Speaking GuidesReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication StudiesSociety & CultureBusiness & ManagementCorporate GovernanceSociology & AnthropologyAnthropology
Social & Cultural Anthropology, EthnographyEngineering & TechnologyElectronics & Communications EngineeringCommunications Engineering & TelecommunicationsArts & EntertainmentGeneral Issues in ArtFinancial Aspects of ArtSales & Marketing

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Hardcover

Published: 20th January 2015

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