Visible Librarian

Asserting Your Value with Marketing and Advocacy

By: Judith A. Siess

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Paperback | 1 January 2003

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154 Pages

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Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the "squeaky wheel" and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz

Industry Reviews

"The concepts are not hard to grasp. This book doesn't contain difficult theories...It's all real-world stuff that you can understand and act upon.... Let this book show you how to become The Visible Librarian." - Kathy Dempsey, Editor; Marketing Library Services And Computers in Libraries

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Non-Fiction Library & Info Sciences Library Library & Information Services

Foreword	p. vii
Introduction	p. xi
The Primary of Customer Service and Other Basics	p. 1
Selling the Invisible: What Sets Librarians Apart ... Customer Service	p. 1
Creating Lasting Customer Relationships	p. 4
Barriers to Customer Service	p. 6
Customer Service Expectations: Learning from Dissatisfied Customers	p. 7
Implementing a Customer Service Plan	p. 9
Efficiency or Effectiveness: Doing Things Right versus Doing the Right Things	p. 10
Change Management	p. 11
What Kinds of Changes in Our Libraries Might We Expect in the Future?	p. 12
Doing the Groundwork: Marketing	p. 15
Why Market?	p. 15
Who Should Market?	p. 16
What to Market?	p. 17
Know Thine Enemy: The Competition	p. 17
Know Thine Friend: The Customer	p. 19
The Six Ps of Marketing	p. 20
When to Market?	p. 33
Where to Market?	p. 34
How to Market?	p. 35
Ranganathan and Marketing	p. 35
Creative Marketing	p. 43
Marketing to Specific Types of Libraries	p. 47
Publicity: The Tangibles	p. 52
Creating and Writing a Public Relations Plan	p. 52
Introduction	p. 53
Situational or Environmental Analysis	p. 53
The Plan	p. 55
Resources Needed	p. 56
Implementation	p. 57
Supporting Documentation	p. 58
Publicity Basics	p. 58
Nine Publicity Tips	p. 60
Specific Forms of Publicity	p. 63
Brochures	p. 63
Business Cards	p. 64
Newsletters	p. 64
Press Releases	p. 66
Direct Mail	p. 67
Reports and E-mail	p. 69
Bulletin Boards and Display Cases	p. 69
Giveaways, Takeaways, and Other Ideas	p. 71
The Computer as Salesperson: Using Technology	p. 72
E-mail	p. 73
Web Pages	p. 73
Public Relations: The Personal Touchs	p. 78
Public Relations by Walking Around: Get Out of the Library	p. 78
Teaching as Public Relations	p. 80
Presentation Skills	p. 80
Adult Education Skills	p. 80
Content Skills	p. 81
Tools	p. 81
Feed Them and They Will Come: Open Houses and Exhibits	p. 82
The Physical Library as Public Relations	p. 85
The Telephone	p. 85
Word-of-Mouth Public Relations	p. 87
Other Person-to-Person Public Relations Methods	p. 87
The Elevator Speech and the Thirty-Second Commercial	p. 87
Cooperation and Teamwork	p. 88
Public Relations for Specific Groups	p. 88
Advocacy: Putting It All Together	p. 90
How Did We Get into This Mess?	p. 90
What Can We Do?	p. 92
Advocacy Ideas for Specific Types of Libraries	p. 100
Becoming Indispensable to Your Organization: Avoiding Library Closures	p. 103
Professionalism: It's More than a Suit	p. 104
Lifelong Learning: An Essential Part of Professionalism	p. 105
Networking: An Essential	p. 109
Creating Your Own Job Satisfaction: Career Planning	p. 111
Giving Back: To Current and Future Colleagues	p. 114
Improving the Image of the Profession	p. 115
What Should Our Image Be?	p. 117
Sources Cited	p. 123
Additional Resources	p. 135
Index	p. 147
Table of Contents provided by Ingram. All Rights Reserved.

Visible Librarian

Asserting Your Value with Marketing and Advocacy

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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