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Vietnam Today

A Guide to a Nation at a Crossroads

By: Mark A. Ashwill

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Paperback | 1 November 2004 | Edition Number 1

At a Glance

Paperback
222 Pages

Age
0

Dimensions(cm)
23.5 x 15.88 x 1.91

Paperback

$62.75

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"Pulsating with energy and steeped in dreams."
Vietnam stands at a crossroads. Located in the geographical center of Southeast Asia, Vietnam is a complex mixture of the ancient and the modern. A Soviet-style legacy contrasts with an emerging Western-style market economy. Vietnam is faced with pressing political, social and economic challenges, and yet it is full of hope and potential.
Here is a first look at Vietnam in the twenty-first century, a nation undergoing rapid change and opening up to the world. Dr. Mark Ashwill paints a broad picture of Vietnam, past and present, and explores today's defining issues. Readers come to understand how a two-thousand-year history of foreign invasion, occupation and war has deeply influenced the Vietnamese character. The Chinese, French and U.S. Americans have all left their imprint. Yet the struggle against oppression has infused the Vietnamese with a fierce spirit of nationalism and caution in their dealings with foreigners.
Building relationships and trust as a prelude to doing business are critical to the Vietnamese, whether at home or abroad. Vietnam Today reveals the most prominent characteristics of the Vietnamese: their energy and drive, the dominance of group over individual and the paramount importance of maintaining harmony. In doing so, Ashwill and his Vietnamese contributor shed light on many sources of misunderstanding between Vietnamese and Western professionals. But for those who are prepared to take the time to get to know the people, to move at their pace, and to learn about their culture and history, Vietnam can be a land of promise and opportunity.

Industry Reviews

"At last, an introduction to Vietnam that is about a country rather than a war. Ashwill and Diep have built a cultural bridge you will want to cross." Dr. Allan E. Goodman, President and CEO, Institute of International Education "With great interest, I read your book from cover to cover. I cried, I smiled." Nguyen Phuong Mai, reporter, Sinh Vien Viet Nam (Vietnam Student News) "Pulsating with energy and steeped in dream, Vietnam Today is an invaluable resource for businesspeople, social scientists, academics and tourists all at once. Ashwill has created a portrait of a misunderstood country and people. Not only does he challenge common perceptions of Vietnam, its citizens and its culture, but he also challenges the reader's own ways of looking at the world." Christopher Brownlee, President and Co-Founder, Vietnamese Adoptee Network

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You Can Find This Book In

Non-Fiction Sociology & Anthropology Anthropology Social & Cultural Anthropology, Ethnography History Regional & National History Asian History Travel & Holidays Travel Writing Society & Culture Cultural Studies Reference, Information & Interdisciplinary Subjects

Interdisciplinary Studies Regional Studies Military History Post WW2 Conflicts Vietnam War Sociology Sociology & Customs & Traditions

Nation at a crossroads	p. 1
Country overview	p. 9
A brief history	p. 27
Vietnam at peace	p. 51
Core cultural dimensions	p. 79
Working with the Vietnamese	p. 99
How the Vietnamese see Westerners	p. 129
Epilogue	p. 153
Vietnam : a statistical profile	p. 163
Historical highlights	p. 167
Recommended Websites	p. 171
Table of Contents provided by Blackwell. All Rights Reserved.

Vietnam Today

A Guide to a Nation at a Crossroads

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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