
UX Titans
Insights from the World of UX Thought Leaders
By: Benjamin Franz, Michaela Kauer-Franz
Paperback | 26 May 2025
At a Glance
296 Pages
21.59 x 13.97 x 2.03
Paperback
RRP $40.69
$38.75
or 4 interest-free payments of $9.69 with
orShips in 5 to 7 business days
What do leading UX professionals wish they had known at the start of their careers?
In this book, you'll find the answers - directly from the source.
We interviewed 19 UX Titans: seasoned professionals from the industry, respected researchers from academia, or influential voices with large followings in the UX community. Each of them generously shared the insights, lessons, and hard-won advice they wish someone had told them when they were just starting out.
These conversations were systematically analyzed and synthesized into clear, actionable insights that go beyond individual experiences to reveal common patterns and shared truths.
What you'll learn from the UX Titans:
- What personal qualities help people thrive in UX?
- How to find and grow the right UX team members?
- How to strategically embed UX in an organization - and win support?
- How to succeed in UX with different budgets?
- How to measure UX in practical projects and show it's return of investment (ROI)?
- Which mindset is needed to succeed in UX?
- Which are the best UX methods - and which are overrated?
- ... and much more
This is not just another collection of UX tools. It's a powerful synthesis of expert knowledge - from voices that played and shaped the UX field for years. Whether you're just beginning your UX career or are already a seasoned UX professional yourself, this book will sharpen your perspective and help you build your team.
This book is for you if you want to:
- Start your UX journey with real-world insights from proven experts
- Lead, grow, or transform UX within your team or organization
- Learn from professionals who influence how UX is experienced, practiced and taught
Get unique insights from the UX Titans - leaders from industry, academia, and the wider design community.
Start reading now and take your UX journey to the next level.
Featured UX Titans are: Bill Albert, Carmen Fehrenbach, Dominique Winter, Gabriela Gomes, Gert-Dieter Tuzar, Guido Meier-Arendt, Katja Busch, Kerstin Dyck, Kevin Liang, Lutz Krau?, Marc Hassenzahl, Matthias Schulz, Nis Boy Naeve, Oliver Kulpi, Sarah Diefenbach, Thomas V¶hringer-Kuhnt, Tobias Oberpaul, Ulf Schubert, and Uwe Betzin
Industry Reviews
"I really love the learnings and summaries!" - Katja Busch
"Wow, what great learnings in there!" - Kevin Liang
"I can tell that this is a book I wish I had when I first started in 'UX'" - Gabriela Gomes
1 Journeys into UX: From which backgrounds did our Titans come to their profession, and why did they stay there?
1.1 What to expect from this chapter
1.2 These are the roads taken: The various backgrounds of our UX Titans.
1.3 Digging deeper: What else lured our UX Titans into the field?
1.4 Digging deeper, part 2 - It wasn't the plan, but it was love at first sight.
2 Navigating daily UX: What do our Titans do, and what could have made their journey smoother?
2.1 ...
2.2 The role of UX in our Titan's daily professional life
2.3 These are things our Titans wish they had known earlier in their careers.
3 Dream Collaborations in UX: Who and Why?
3.1 ...
3.2 Collaborations to learn from
3.3 Without further ado, here are the names of all the people our UX Titans would love to collaborate and do UX with
4 UX masterpieces - what are the characteristics of services or products with an outstanding UX?
4.1 ...
4.2 What makes UX stand out?
4.3 Another angle: Is there really such a thing as outstanding UX?
5 Defining UX - How do our Titans think UX?
5.1 ...
5.2 What is UX for our UX Titans?
6 Measuring UX and Understanding Its ROI
6.1 ...
6.2 The challenges of measuring UX
6.3 What is the ROI of UX?
7 Optimizing UX - Mindset and Methods
7.1 ...
7.2 The right mindset to optimize UX
7.3 The best methods to optimize UX
7.4 The most overrated methods to optimize UX
8 Starting UX in the Company - The UX Revolution Begins
8.1 ...
8.2 Why start UX in your company?
8.3 Steps to start UX in a company
8.4 Building a long-term UX culture
9 The Perfect UX Team
9.1 ...
9.2 Do you even need a team?
9.3 What does the perfect team look like?
9.4 Building and maintaining a great UX team
10 When to start and when to stop UX in product development
10.1 ...
10.2 When to start UX in product development?
10.3 The role of UX post-launch
11 Is there a single UX process?
11.1 ...
11.2 No, there isn't. Here is why and what every process needs
11.3 Adapting UX processes to specific contexts
12 How does your budget influence the way you approach UX?
12.1 What...
12.2 Making every euro count: UX on a budget
13 Navigating the Trends Transforming UX Design
13.1 ...
13.2 Why trends matter in UX
13.3 The transformative role of AI in UX
13.4 Redefining interaction paradigms
13.5 Personalization and accessibility: Designing for individuals and inclusion
13.6 Green UX, sustainability, and planet-centric design
13.7 Simplification and deceleration
13.8 Bridging disciplines and new roles in UX
13.9 Increased focus on UX in management
14 What are the fields where UX will be most relevant in the future?
14.1 What...
14.2 Fields where UX will drive change
15 Psst ... here are our Titan's secret tips
15.1 ...
15.2 Use empathy to see through other's eyes.
15.3 Be open, be curious, and do not fall in love with your work.
15.4 Network as much as possible
15.5 Always know what you can contribute to the company's success.
15.6 Document and pass on the knowledge gained.
15.7 Master courage and perseverance
16 Learning never ends - What our Titans would like to learn.
16.1 ...
16.2 Always growing: The Titan's drive to learn new skills.
16.3 Bridging the Gap: Making UX Work Count
16.4 Coaching UXers: Growing teams, growing yourself
17 If You Aren't a UXer Yet - Is It Your Calling?
17.1 ...
17.2 A day in the life of a UX professional
17.3 Questions to ask yourself: Could UX be for you?
17.4 Your Journey Awaits
18 Get to know our UX Titans
ISBN: 9783000818196
ISBN-10: 3000818197
Published: 26th May 2025
Format: Paperback
Language: English
Number of Pages: 296
Audience: General Adult
Publisher: Benjamin Franz
Dimensions (cm): 21.59 x 13.97 x 2.03
Weight (kg): 0.46
Shipping
| Standard Shipping | Express Shipping | |
|---|---|---|
| Metro postcodes: | $9.99 | $14.95 |
| Regional postcodes: | $9.99 | $14.95 |
| Rural postcodes: | $9.99 | $14.95 |
Orders over $79.00 qualify for free shipping.
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In

Storytelling with Data
A Data Visualization Guide for Business Professionals, 10th Anniversary Edition
Hardcover
RRP $99.95
$70.99
OFF

Apache Iceberg - The Definitive Guide
Data Lakehouse Functionality, Performance, and Scalability on the Data Lake
Paperback
RRP $133.00
$106.40
OFF

Mapping Experiences
A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams 2nd Edition
Paperback
RRP $106.50
$50.75
OFF





















