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Unraveling the Mysteries of Pricing : A Comprehensive Guide to Price Formation - Julian Sterling

Unraveling the Mysteries of Pricing

A Comprehensive Guide to Price Formation

By: Julian Sterling

eBook | 22 April 2025

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"Unraveling the Mysteries of Pricing: A Comprehensive Guide to Price Formation," by Julian Sterling, explores the intricacies of pricing and its crucial role in a company's success and sustainability. The book presents methodologies like Contribution Margin, Markup, Competition-Based Pricing, and Profit-Based Pricing, offering practical examples and insights for entrepreneurs and managers to develop effective pricing strategies.

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