Unlevel the Playing Field

"Automotive retail is one of the most competitive environments in North America. Advertising in that sector is even more so. When we began to take our advertising in-house, we knew we would have to automate in order to stay competitive with large established agencies that had represented us for years. Using a Canadian metaphor, we have leveraged Fred's insights on AI to skate where the puck is going to build a custom solution in-house. Following the digital strategies outlined by Fred has given us an edge and allowed our in-house firm to expand beyond our own stores to represent dealerships across Canada-all while keeping our personnel costs in check and our performance above industry averages."

Paul Jobson, Director of Marketing at Bruce Automotive Group

"As a seasoned marketer, it is sometimes hard to admit that our roles as digital marketers are always changing. As Fred states in his book, no one likes to not be in control. Fred does an outstanding job outlining what we need to do: shift our mindset and lean into automation. We need to become more strategic marketers, even with less data. I highly recommend this book to new and seasoned marketing professionals."

Brooke Osmundson, Senior Director of Digital Strategy at NordicClick Interactive

"The new age of automation has left the PPC industry scratching its head. Why is Google pushing automation? How should we work in tandem with automation? How do we gain a competitive edge? In Unlevel the Playing Field, Vallaeys doesn't just answer these important questions-he will also change your entire perspective on the digital marketing landscape."

Patrick Gilbert, Chief Operating Officer of AdVenture Media Group