Universal Design

Name: Universal Design
Brand: Taylor & Francis Ltd
Price: 280.99 AUD
Availability: BackOrder

The Humbles Method for User-Centred Business

By: Francesc Aragall, Jordi Montana

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28 December 2011 | Edition Number 1

At a Glance

No. of Pages
256

Edition Type
New edition

Dimensions(cm)
24.6 x 17.4 x 2.2

RRP $326.00

$280.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

The principles of Design for All describe the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to participate in society on an equal basis. The aim is to allow any user or consumer to access, use, and understand any part of the environment as independently as possible, and experience all types of activity i.e. economic, social, cultural, entertainment, and recreational. Francesc Aragall's Design for All offers every organization, whether a provider of services or products, with a clear understanding of the role and value of universal design (design for all) and a detailed model for: bull; assessing your current design practices, bull; identifying the key elements in product or service design and delivery that need reengineering, bull; working with users to make the change, bull; communicating success stories. This is a must-read for organizations who are alive to the value of design in differentiating their products and services from those of their competitors and who wish to engage all parts of their market to create a better, customer-oriented experience.

Industry Reviews

'This book is required reading for those who wish to understand how "Universal Design" is the only way to connect brand to the widest possible public, increasing client loyalty and enhancing company prestige.' Sandro Rosell, President of Futbol Club Barcelona, Spain 'Knowledge of user needs and motivations is vital for offering experiences and products that will satisfy their needs and wishes. The HUMBLES method gives you the tools you need to achieve this.' Eugenia Bieto, General Director of ESADE Business School 'This important text on the scope and significance of "Design for All" is written from a practical standpoint, with careful consideration of various high-profile cases.' Manuel Campo Vidal, President of the Academy of Sciences and Arts of Spanish Television

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