Understanding the Consumer

A Psychological Approach

By: David A. Statt

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Paperback | 5 March 1997 | Edition Number 1

At a Glance

Paperback
352 Pages

Edition Type
Annotated

Dimensions(cm)
23.5 x 15.5 x 2.2

Paperback

RRP $124.95

$122.75

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Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

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