Understanding New Media

Contents: New Media and Marshall McLuhan: An Introduction - McLuhan's Methodology: Media as Extensions of Man and Mankind - Five Communication Ages: Adding the Mimetic and the Interactive Digital Ages - To What Extent Do the New Media Confirm or Contradict McLuhan's Predictions - The 15 Messages of New Media: An Overview - The Digital Economy: An Expansion of the Knowledge Economy - Scaffolding and Cascading Technologies and Media: Understanding New Media as the Extensions of Earlier Media or the Extensions of Extensions - The Spoken Word - The Written Word - Roads and Paper Routes - Number - Clothing - Housing - Money - Clocks - The Print - Comics - The Printed Word: Books and Libraries - Wheel, Bicycle, and Airplane - The Photograph - Press (or Newspapers) and the News - Motorcar - Ads - Games - Telegraph - The Typewriter - The Telephone - Impact of the New Media on the Telephone - The Phonograph and New Modes of Recorded Music - Movies and Digital Videos - Radio - Television - Weapons - Automation (Plus the Factory) - Hybrid or Convergent Technologies - The Multifunction Printer, Photocopier, Scanner, and Fax - Personal Computers - The Smartphone - Computer Software - Computing - E-Mail, Instant Messaging (IM), and Short Message Service (SMS) - Bulletin Boards, Usenets, Listservs, and Chat - The World Wide Web - Social Media Including Twitter, Instagram, and Snapchat - Blogs - Search Engines Plus Google and Libraries - Video Conferencing and Web-Based Collaboration Tools - Virtual Reality (VR) and Simulations - Robots, Bots, and Agents - Artificial Intelligence (AI) and Expert Systems - Smart Tags and Dataspace - Enabling Technologies Not Dealt With in Understanding Media.