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Understanding Communication Research Methods

Name: Understanding Communication Research Methods
Brand: ROUTLEDGE
Price: 207.99 AUD

A Theoretical and Practical Approach

By: Stephen M. Croucher, Daniel Cronn-Mills

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Paperback | 26 November 2018 | Edition Number 2

At a Glance

Paperback
324 Pages

Edition Type
New edition

Dimensions(cm)
25.4 x 17.78 x 1.27

Paperback

$207.99

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Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

Also featuring dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more.

Industry Reviews

"This newly revised second edition of the how-to approach method text provides undergraduate students with comprehensive yet concise coverage of all aspects of current research methods within communication, along with key steps and questions to consider, activities, discussion questions, and student writing examples. From start to finish, students will learn the research principles, knowledge, and hands-on skills they need to become savvy research communicators."--Chin-Chung Chao, University of Nebraska at Omaha, USA

"Easy to follow, well-organized, comprehensive, solidly grounded in scholarship and real-life applications, this textbook will stimulate your interest and help you to move from understanding communication research to conducting it."--Igor Klyukanov, Professor of Communication, Eastern Washington University, USA

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