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Understanding Business Environments

By: Michael Lucas (Editor)

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Paperback | 24 August 2000 | Edition Number 1

At a Glance

Paperback
298 Pages

Dimensions(cm)
19.2 x 24.7 x 1.9

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What are the forces shaping today's businee world? How can they be understood? It is impossible to understand business outside of the wider context in which it takes place. Phenomena like globalisation and continuous technological innovation mean that businesses have to move with the times or be swept away by the forces of change. Understanding Business Environments provides a series of key readings which introduce the student to the factors underlying the business environment. Including chapters by gurus such as Anthony Giddens, Stuart Hall and Will Hutton, the book covers: * Social forces including the social structure and long-term social change * technological factors including Information Technology and new production technologies * economic factors including the impact of macroeconomic policy and of the financial system * political factors including the legal environment and government-business relations. Each section begins with a new introduction guiding the student through the readings. Throughout the approach encourages he student to think critically by providing a range of perspectives on issues and by outlining different approaches. The readings are selcted to support the development of core skills, including study skills and cognitive skills.

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