Typography and Motion Graphics

Name: Typography and Motion Graphics
Brand: Taylor & Francis Ltd
Price: 103.75 AUD
Availability: BackOrder

The 'Reading-Image'

By: Michael Betancourt

Write A Review

Hardcover | 29 November 2018 | Edition Number 1

At a Glance

Hardcover
148 Pages

Dimensions(cm)
21.6 x 13.8 x 1.91

Hardcover

RRP $120.00

$103.75

14%OFF

or 4 interest-free payments of $25.94 with

or

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the âreading-imageâ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequencesâ"including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)â"Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.