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Turn Back Time : A hilarious, relatable story about the beauty industry that you won't be able to put down - Eleanor Tucker

Turn Back Time

A hilarious, relatable story about the beauty industry that you won't be able to put down

By: Eleanor Tucker

Paperback | 28 July 2026

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âCompletely original, utterly addictive and outrageously funny. A wild and riotous ride skewering our obsession with youth.â Daisy BuchananPsychologies Book of the MonthYou could look 20 years younger. Would you do it?47-year-old beauty journalist Erica Pells is over the 'pro-ageing' articles she is exclusively asked to write (apart from the punny headlines that no one appreciates). Frankly, she's over most things; getting older, heavy contouring and boring old Wiltshire. So when her former editor gives her the opportunity to try a revolutionary hi-tech beauty treatment called WULT (Woke Up Like This), that promises to make you look 20 years younger, she jumps at the chance. What has she got to lose, anyway?But how does a Gen X woman who grew up with Bridget Jones survive when she looks like fresh-faced Gen Z?TURN BACK TIME tells the hilarious story of a middle-aged woman who goes back to find her youth, and discovers it wasn't where she left it at all. âA totally refreshing, gorgeously funny ride from start to finish.â Julia Raeside'The Substance meets The Devil Wears Prada, this book holds a mirror up to our relentless obsession with never looking any older. It's desperately relatable and so funny... I laughed out loud too many times to count.' Sarah Turner'This was delightful. Joyous, hilarious and thoughtful, it warmed my haggard old heart.' Lauren Bravo'Whip-smart with cinematic scenes...A hugely relatable satirical comedy' Sunday Post'A funny but relatable tale' Psychologies magazineâI adored this clever, witty story about the constant pressure to stay young, and the demands society puts on women to always look their best. It was frequently hilarious and surprisingly thought-provoking. A brilliant read.' Clare SwatmanâLoved, loved, loved this book!...Bridget Jones meets The Substance. Riotously funny and life-affirming, it definitely changed my perspective on growing old.' Josie Ferguson'âA brilliant book with characters you fall in love with, and a story that hooks you. For a book which handles big topics, it leaves you thinking long after you have read the last page. This hilarious and fun book is one of my favourite books of the year. â Catherine YardleyReaders can't get enough of Turn Back Time:âWill certainly make you think, but it is also really good fun to read!..Fresh, funny and sharply observant.â Reader Review (five stars)âItâs sharp, itâs knowingly bitchy, and laugh-out-loud funny.â Reader Review (five stars)âI really enjoyed this book, I thought that the premise was clever and well thought out.â Reader Review (five stars)âA fun, chaotic, and surprisingly thoughtful readâ¦had me chuckling with its effortless humour.â Reader reviewâA funny book that will leave you feeling good about where you are in life!â Reader reviewâA laugh-out-loud comedy and a thoughtful exploration of self-acceptance.â Reader review

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