Trusted: The Proven Path to Customer Loyalty and Business Growth reveals how top companies harness trust to secure their market dominance and drive substantial growth.
Expert Natalie Doyle Oldfield, a leading authority on trust in business, provides a proven framework for turning customer trust into a powerful revenue engine.
Drawing from research and real-world success stories, Oldfield outlines actionable strategies to enhance your organization's "Trust Equity™" and convert it into increased sales and stronger client relationships.
In this book, you will:
- Learn evidence-based strategies to transform trust into tangible revenue growth
- Discover how to measure and boost your organization's Trust Equity™
- Identify and mitigate critical trust risks that may be costing you clients
- Build a team that embodies confidence and competence to inspire customer trust
Trusted delivers practical tools, checklists, and principles to turn trust into your most significant business asset. Don't let trust be a mere concept use it to drive customer loyalty, attract top talent, and achieve unparalleled success.
"Through engaging stories and relevant business examples in her book Trusted*, Natalie provides a valuable playbook to earn and keep the trust of customers and those with whom you work. This wonderful book is deeply insightful and immensely practical."*-Stephen M. R. Covey, The New York Times bestselling author of The Speed of Trust and Trust & Inspire
"In a world where trust is paramount, Natalie Doyle Oldfield's book, Trusted offers profound insights and practical steps to earn of customer trust. Trusted is a must-read for anyone looking to build customer trust and increase market share." - Scott McCain, Chairman, McCain Foods Ltd
