Transformations

Identity Construction in Contemporary Culture

By: Grant David McCracken

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Paperback | 1 May 2008

At a Glance

Paperback
464 Pages

Age
22+

Grade
17+

Dimensions(cm)
23.52 x 16.05 x 2.46

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Self reinvention has become a preoccupation of contemporary culture. In the last decade, Hollywood made a 500-million-dollar bet on this idea with movies such as Multiplicity, Fight Club, eXistenZ, and Catch Me If You Can. Self reinvention marks the careers of Madonna, Ani DiFranco, Martha Stewart, and Robin Williams. The Nike ads of LeBron James, the experiments of New Age spirituality, the mores of contemporary teen culture, and the obsession with "extreme makeovers" are all examples of our culture's fixation with change. In a time marked by plenitude, transformation is one of the few things these parties have in common.

Although transformation is widely acknowledged as a defining characteristic of our culture, we have almost no studies on what it is or how it works. Transformations offers the first comprehensive and systematic view. It is an ethnography of the contemporary world.

Industry Reviews

"A provocative, original, and thoughtful writer, someone who addresses topics that are central to our culture from a fresh vantage point, and someone who is willing to challenge orthodoxies--right, left, and center--which prevent theorists of other stripes from seeing what's in front of their eyes." Henry Jenkins, author of Convergence Culture

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You Can Find This Book In

Non-Fiction Sociology & Anthropology Anthropology Social & Cultural Anthropology, Ethnography Society & Culture Cultural Studies Popular Culture Sociology Social Theory Media Studies Advertising & Society

Sightings
Preface: Entertainment Is Dead, Long Live Transformation
Introduction
Self-Transformation in a Popular Culture
Traditional Transformations
Status Transformations
Modern Transformations
Postmodern Transformations
Conclusion
Appendix: The Argument in a Single Page
Table of Contents provided by Publisher. All Rights Reserved.

Transformations

Identity Construction in Contemporary Culture

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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