Total E-mail Marketing

Name: Total E-mail Marketing
Brand: Taylor & Francis Ltd
Price: 280.99 AUD
Availability: BackOrder

By: Dave Chaffey

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Hardcover | 2 September 2016 | Edition Number 2

At a Glance

Hardcover
296 Pages

Edition Type
New edition

Dimensions(cm)
24.6 x 18.9 x 1.9

Hardcover

RRP $326.00

$280.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including:

* Planning effective, integrated e-mail campaigns and e-newsletters
* How to rapidly build a quality house list and select the best tools to manage it
* Ethical and legal constraints in a fast-moving sector
* Design and write HTML and text format e-mails for maximum response
* Getting through the SPAM filters to maximize deliverability
* Targeting, personalizing, measuring and improving e-mail campaigns
* Integrating emerging technologies like blogs, RSS and mobile messaging
* Practical dos and don'ts

A vital supplement to the author's book e-Marketing eXcellence, also in its 2nd editon and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results.

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