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Toothpicks and Logos : Design in Everyday Life - John Heskett

Toothpicks and Logos

Design in Everyday Life

By: John Heskett

eText | 21 March 2002

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'This is a book that has needed to be written for years.' Victor Margolin, Editor, Design Issues John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanising new technology.
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You Can Find This eBook In

Non-FictionArts & EntertainmentHistory of Art & Design StylesEngineering & TechnologyTechnology in GeneralEngineering Graphics & Technical DrawingTechnical DesignDesign, Industrial & Commercial Arts, Illustration

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