Time-aware Conversion Prediction For E-commerce

By: Wendi Ji, Xiaoling Wang, Aoying Zhou

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Hardcover | 28 January 2018

At a Glance

Hardcover
152 Pages

Dimensions(cm)
22.86 x 15.24 x 0.97

Hardcover

$307.75

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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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