"Baudrillard for Architects presents a provocative recalibration of Baudrillard's thought around design, urbanism, and architecture. Using ambience as a keyword, Francesco Proto traces the expansion of a totalizing semiurgical manipulation of the real along an increasing scale from objects, modular components of systems, buildings, campuses, suburban shopping centres, theme parks, cities, countries and the entire planet. A welcome renewal of the Baudrillard Scene."
Gary Genosko, Professor of Communication Studies, Ontario Tech University, and author of Baudrillard and Signs and McLuhan and Baudrillard: The Masters of Implosion
"Baudrillard for Architects is not just a "let me explain this to you" kind of book, it's a treatise that truly has the potential to impact theoretical discourse in architecture. The examples are so powerful and simply put that they compel the reader to re-think things at large and small scales. This is an outstanding addition to an already well-respected series, and I'm grateful to find that Baudrillard is a thinker who should really move to the head of the line.
The format, brevity, and style of presenting the ideas is also very original and effective."
Donald Kunze, Professor Emeritus in Architecture and Integrative Arts, Pennsylvania State University, and author of Architecture Post Mortem and Thought and Place
"A broad-spectrum analysis of Jean Baudrillard's theoretical discourse, Baudrillard for Architects demonstrates a systematic and imaginative understanding of the relevance of Baudrillard's thought today. The analogy between the biological, architectural, and digital code, as originally theorized by Baudrillard, has the potential to clarify the ongoing spectacularization, virtualization and contamination of a space which is no longer public or private but rather 'publi-vate'. Alongside ?9/11 and the 2008 economic crash, architecture is brought back to the centre of everyday aims and concerns, and is acknowledged as the most vivid and graphic exemplification ever of Baudrillard's concepts."
Nello Barile, Associate Professor of Media Sociology and Cultural Politics at the Libera Universita di Lingue e Comunicazione in Milan (IULM), and author of The Fashion System: from Hyper-luxury to Low-cost Society and Brand-New World: Consuming Trademarks as a Worldview
"Baudrillard for Architects presents a provocative recalibration of Baudrillard's thought around design, urbanism, and architecture. Using ambience as a keyword, Francesco Proto traces the expansion of a totalizing semiurgical manipulation of the real along an increasing scale from objects, modular components of systems, buildings, campuses, suburban shopping centres, theme parks, cities, countries and the entire planet. A welcome renewal of the Baudrillard Scene."
Gary Genosko, Professor of Communication Studies, Ontario Tech University, and author of Baudrillard and Signs and McLuhan and Baudrillard: The Masters of Implosion
"Baudrillard for Architects is not just a "let me explain this to you" kind of book, it's a treatise that truly has the potential to impact theoretical discourse in architecture. The examples are so powerful and simply put that they compel the reader to re-think things at large and small scales. This is an outstanding addition to an already well-respected series, and I'm grateful to find that Baudrillard is a thinker who should really move to the head of the line.
The format, brevity, and style of presenting the ideas is also very original and effective."
Donald Kunze, Professor Emeritus in Architecture and Integrative Arts, Pennsylvania State University, and author of Architecture Post Mortem and Thought and Place
"A broad-spectrum analysis of Jean Baudrillard's theoretical discourse, Baudrillard for Architects demonstrates a systematic and imaginative understanding of the relevance of Baudrillard's thought today. The analogy between the biological, architectural, and digital code, as originally theorized by Baudrillard, has the potential to clarify the ongoing spectacularization, virtualization and contamination of a space which is no longer public or private but rather 'publi-vate'. Alongside ?9/11 and the 2008 economic crash, architecture is brought back to the centre of everyday aims and concerns, and is acknowledged as the most vivid and graphic exemplification ever of Baudrillard's concepts."
Nello Barile, Associate Professor of Media Sociology and Cultural Politics at the Libera Universita di Lingue e Comunicazione in Milan (IULM), and author of The Fashion System: from Hyper-luxury to Low-cost Society and Brand-New World: Consuming Trademarks as a Worldview
