William Sharfman wrote about automotive business stars for the automotive press with the same zeal that he pursued everything else in his life. He was director of judging for the Automotive News PACE awards for Innovation; a Deming graduate in Quality, Productivity and Competitive Position; and served on the board of the International Motor Press Association. He also traveled to the North Pole, crossed rainforests and mountain ranges, and raced motorcycles. He quoted from a vast array of literature and philosophy, adored French food and wine, and, most of all, loved life. This book celebrates the indomitable spirit of invention and adrenaline seekers everywhere.
