Winner of the 2021 Business Book of the Year Award
What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.
But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.
This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
About the Authors
Ash Ali and Hasan Kubba are the founders of The Unfair Advantage, an entrepreneur training company with social impact at its heart. Ash is an award-winning tech entrepreneur and the first marketing director of Just Eat (now worth over £4 billion). Hasan is a startup strategist and fundraising advisor. They are passionate about democratising startup entrepreneurship, and have both spoken at TEDx and startup events all over the world.
Industry Reviews
"A fast-paced read with excellent insights from a remarkable entrepreneurial story"
Daniel Priestley, author of Entrepreneur Revolution
"Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else."
Derek Sivers, entrepreneur, author of Anything You Want
"What a masterful and thought-provoking book: a must for every entrepreneur regardless of the stage of your journey"
Byron Cole, Business Growth Expert and author of Self Made
"An inspirational book ... If you are looking to get into entrepreneurship this book provides the practical advice to get you started!"
Mark Martin MBE
"In a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets."
Rune Sovndahl, founder of Fantastic Services
