The Tipping Point

Name: The Tipping Point
Brand: Perfection Learning
Price: 77.75 AUD
Availability: BackOrder

How Little Things Canmake a Big Difference

By: Malcolm Gladwell

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Hardcover | 7 January 2002

At a Glance

Hardcover
301 Pages

Dimensions(cm)
21.1 x 13.7 x 2.8

Hardcover

$77.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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