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The Tipping Point : How Little Things Can Make a Big Difference - Malcolm Gladwell

The Tipping Point

How Little Things Can Make a Big Difference

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An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.
Industry Reviews
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by -spreading the word.- History takes on a whole new perspective as he describes events of early America that specifically follow his theories of -selling the public on an idea- and -social epidemics.- Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. (c) AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]