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The Self-Coaching Sales Framework : How to Gain and Sustain Sales Excellence - Tom Cairns

The Self-Coaching Sales Framework

How to Gain and Sustain Sales Excellence

By: Tom Cairns

eText | 16 May 2025

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To survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world. Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.

This book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.

Building on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.

Digital links within the book allow downloading of techniques and tools to practice on sales opportunities. This book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.

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