My Wish Lists Login / Join

THE SAME MORNING - Why we keep solving the wrong problem

By: Debu Mishra

Write A Review

Paperback | 1 September 2026

At a Glance

Paperback
88 Pages

Dimensions(cm)
22.86 x 15.24 x 0.53

Paperback

RRP $29.69

$27.75

or 4 interest-free payments of $6.94 with

Ships in 5 to 7 business days

Every technological revolution promises to change everything. So why do we keep rebuilding the world we already know?

When electricity replaced steam, factories initially kept the architecture of the steam age. When computers arrived, organizations digitized processes designed for paper. And as artificial intelligence enters the workplace, we are doing it again: inserting extraordinary new technology into institutions, jobs and systems built for another era.

The Same Morning explores a recurring pattern in technological history: we become fascinated by the new tool while leaving the architecture around it largely untouched.

Drawing on stories from industrial history, organizational design, economics, neuroscience and the emerging AI revolution, Debu Mishra examines why genuinely transformative technologies can produce surprisingly little transformation-and why productivity gains often arrive only after organizations rethink the systems surrounding the technology.

The book moves from steam engines and electrification to computers and artificial intelligence, revealing how inherited assumptions about work, organizations and management survive long after the technologies that created them have disappeared.

The result is a provocative argument about AI and the future of work: the most important question is not simply what artificial intelligence can do. It is what we would design differently if we were no longer constrained by the world that existed before it.

Written for leaders, entrepreneurs, policymakers and anyone trying to understand the implications of AI, The Same Morning is ultimately a book about technological change-and our persistent tendency to begin revolutions in the wrong place.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.