The Professional Self-Publishing System is a complete, step-by-step publishing framework created to help writers take full control of their book and bring it to market with clarity, confidence, and professional quality. Drawing from decades of experience as an international broadcast journalist, television and documentary producer, director, and writer, S. Jorge Mena demystifies the entire publishing process and gives authors the tools they need to publish independently-without unnecessary expenses or industry confusion.
This comprehensive guide breaks down every stage of the journey, from the initial planning of a manuscript to preparing files, mastering metadata, selecting categories, and navigating major publishing platforms such as Amazon KDP, IngramSpark, and Barnes & Noble Press. Mena explains exactly how to organize your workflow, avoid common pitfalls, and build a professional-quality product using affordable tools and proven techniques.
The book also includes strategic advice on branding, positioning, author identity, and marketing essentials. Authors will learn how to create strong book descriptions, choose effective keywords, understand BISAC and THEMA classifications, and prepare a book that meets global distribution standards. In addition, the system provides templates, checklists, outreach messages, and practical examples designed to save authors time, money, and frustration.
Clear, structured, and easy to apply, The Professional Self-Publishing System empowers writers at all levels-whether publishing their first book or refining a long-term publishing career. It is a valuable resource for authors, educators, consultants, and anyone seeking a reliable, professional approach to independent publishing.
