The Problem with Penguins

Stand Out in a Crowded Marketplace by Packaging Your BIG Idea

By: Bill Bishop

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Hardcover | 15 March 2010

At a Glance

Hardcover
196 Pages

Dimensions(cm)
21.59 x 13.97 x 1.14

Hardcover

$24.49

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Would you like to attract more high-quality customers and make a lot more money?

If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.

In his trademark fun and entertaining style, Bishop explains:

Why most companies will never stand out in their marketplace, and how to avoid a similar fate;
Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories;
A step-by-step process to brand and package your BIG Idea;
How to develop BIG promotional ideas to attract more high-quality prospects;
Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money;
Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus
Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries.

Start today to build a great business and stand out from the other penguins in your industry!

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