The Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

By: Sarah Maxwell

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Hardcover | 14 December 2007 | Edition Number 1

At a Glance

Hardcover
256 Pages

Dimensions(cm)
23.75 x 16.13 x 2.49

Hardcover

RRP $60.45

$55.75

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Fair pricing is an issue that affects us all, whether we re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with <i>The Price Is Wrong,</i> Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Industry Reviews

"... will change your views about how pricing decisions are made and whether a price is really fair." (Supply Management, Thursday 22 May 2008)

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