The Phoenix Rises

The amazing story of the salvation of Australian Football

By: Ross Oakley OAM, Jonathan Green, Geoff Slattery

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Hardcover | 1 July 2014

At a Glance

Hardcover
330 Pages

Dimensions(cm)
23.4 x 15.3 x 3.0

Hardcover

$60.75

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In 1986, Ross Oakley was appointed Chairman and CEO of the troubled Victorian Football League. Over the following 10 years he oversaw the transformation of the VFL into the Australian Football League, and the powerhouse League that we have today was born.

Oakley’s tasks were to create a national game and oversee the expansion of the competition, as well as to bring the business of football into modern times. This included attempts to merge Fitzroy and Footscray, which elicited widespread criticism and gave birth to the catchphrase 'Up Yours, Oakley!' (Fitzroy and the Brisbane Lions eventually merged in 1996.)

The Phoenix Rises describes the genesis of the AFL, drawing together the personal and historical accounts of the time, combined with anecdotes from the people who played an integral part in footy’s most transformative time.

About the Author

Ross Oakley (born 30 September 1942) is an Australian businessman and former Australian rules footballer with St Kilda in the VFL. He is CEO of the Victorian Rugby Union and was appointed CEO of the Melbourne Rebels rugby union franchise in September 2010.

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