The New Old

How the Boomers Are Changing Everything ... Again

By: David Cravit

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Paperback | 2 November 2008

At a Glance

Paperback
208 Pages

Dimensions(cm)
22.86 x 15.24 x 1.27

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The oldest Baby Boomers have turned 60 so everybody’s starting to talk about the “aging of the population.”

But most of the talk is about numbers: what percentage of the population will be how old in what year, what it will mean for welfare rates or health-care costs, etc. But what’s missing is the qualitative story. It’s not there are more “older people” out there. It’s that they are not the same as the older people of any previous generation.

This book will explore how the Baby Boomer generation is permanently destroying the previous meanings of: Aging, Retirement, Seniors, And even…maybe… Death.

The New Old shows how the Boomers’ simple act of refusing to age is creating a revolution — in everything from education to employment to housing to health and beauty and, of course, to sex.

The book is be backed up with solid statistical support, but it is not primarily about numbers — it’s about people. It’s about new ground being broken, new ways of thinking, new kinds of social and work relationships, new products that can reduce or even eliminate the effects of aging. It will offer a sneak preview of an entirely new society that is coming — a society in which getting your gold watch at the age of 65 will simply mean the first half of your life is over.

The book will also lay out specific strategies organizations must follow to take advantage of the opportunities — and avoid being rendered irrelevant and uncompetitive in the new order.

Industry Reviews

"A 30-year advertising veteran presents a strong case for why marketers need to put Baby Boomers back on their radar screens." --"Direct Marketing News"

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You Can Find This Book In

Non-Fiction Society & Culture Social Groups Age Groups Age Groups for Adults Age Groups for The Elderly Family & Health Coping with / Advice about Personal, Social & Health Topics Coping with Old Age / Advice about Ageing Business & Management Sales & Marketing Market Research

Sociology & Anthropology Cultural Studies Popular Culture Economics

How did We Get Here?
The big picture	p. 1
Is Mick Jagger a senior citizen?	p. 15
The New Old Landscape
Back to Methuselah	p. 33
Why is this man smiling?	p. 47
The SKIers	p. 55
I'm gonna spend forever	p. 65
Sex: it's never over	p. 93
But Some Are Still Clueless
"They're only gonna buy one more car before they die"	p. 113
Boomer politics: there are none	p. 131
So What Are You Supposed to do Now?
Look in the mirror	p. 167
Shoot the messenger	p. 185
Postscript: Stay tuned	p. 199
Table of Contents provided by Ingram. All Rights Reserved.

The New Old

How the Boomers Are Changing Everything ... Again

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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