The New Middle Classes

Globalizing Lifestyles, Consumerism and Environmental Concern

By: Hellmuth Lange (Editor), Lars Meier (Editor)

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Hardcover | 23 June 2009

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324 Pages

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24.13 x 16.51 x 1.91

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With respect to the developing and threshold economies, it is no longer the poor who are the only focus of media attention. Today, the new middle classes are about to take centre stage, too. With their lifestyles and attitudes, the new middle classes are considered to be both the products as well as the promoters of globalization. They are a highly heterogeneousgroup in socio-economicterms as well as in habits 1 and preferences, including their societal role as consumers and citizens. The ?rst wave of scholarly and political attention can be traced back to the mid-nineties. The focal point was surprise and unease about indubitable symptoms of consumerism which, until then had been seen as a characteristic of the richest western societies. However, since the nineties, consumerism has run rampant in - velopingcountriestoo.Thishasparticularlybeennotedwithrespecttotheemerging middle classes in South East Asia. The "will to consume seemed inexhaustible, and appetites insatiable. This rage to consume [...] was both celebrated and feared by political leadersand other social/moralgatekeepers,who beganto condemnthe p- cess as 'Westernization' and even 'westoxi?cation"' (Chua 2000: xii). Ever since, the debate about the lifestyles of the new middle classes and their role in society has gained momentum.

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Aus den Rezensionen: "... Der Band bietet damit eine umfangreiche Ubersicht uber die Vielfalt dieser neuen Lebensstilisierungen, ihre Auswirkungen und die Entstehung von Umweltbewusstsein und stellt damit einen wichtigen Schritt zur Beantwortung weiterer Fragen zur Entwicklung nachhaltiger Lebensstile dar ..." (Esther Baumgartner, in: Geographica Helvetica, 2010, Issue 4, S. 303)

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You Can Find This Book In

Non-Fiction Society & Culture Social Groups Social Classes Cultural Studies Earth Sciences, Geography, Environment, Planning The Environment Sustainability Geography Human Geography Sociology & Anthropology Reference, Information & Interdisciplinary Subjects

Interdisciplinary Studies Development Studies Economics Environmental Economics Engineering & Technology Environmental Science Development Economics & Emerging Economies

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Paperback

Published: 6th November 2010

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Who are the New Middle Classes and why are they Given so Much Public Attention?	p. 1
Modernities, Globalization and Consumption
Convergence and Divergence in Societal Modernization: Global trends, Regional Variations, and Some Implications for Sustainability	p. 29
Consumerist Lifestyles in the Context of Globalization: Investigating Scenarios of Homogenization, Diversification and Hybridization	p. 49
Who are the Globalizers? The Role of Education and Educational Elites	p. 65
Provider Strategies and the Greening of Consumption Practices: Exploring the Role of Companies in Sustainable Consumption	p. 81
From Small Objects to Cars: Consumption Expansion in East Asia	p. 101
New Middle Classes in China, Brazil, Ecuador and Israel
Rising Capitalism, Emerging Middle-Classes and Environmental Perspectives in China: A Weberian Approach	p. 119
Globalization of Lifestyle: Golfing in China	p. 143
Who are the Knowledge Workers of Campinas, SP, Brazil and how do they Live? Local Impacts of Global Trends	p. 159
Sustainability of a Life Mas Comodo? Agricultural Change, Remaking Families, and the Emerging Indigenous Middle Class in the Ecuadorian Andes	p. 177
New Middle Class and Environmental Lifestyle in Israel	p. 197
New Middle Classes in India
The Political Economy of Lifestyle: Consumption, India's New Middle Class and State-Led Development	p. 219
"Environmentality" in the Neoliberal City: Attitudes, Governance and Social Justice	p. 237
India's `New Middle Class' and the Globalising City: Software Professionals in Bangalore, India	p. 253
The Changing Food Scenario and the Middle Classes in the Emerging Megacity of Hyderabad, India	p. 269
Highly Qualified Employees in Bangalore, India: Consumerist Predators?	p. 281
Index	p. 299
Table of Contents provided by Ingram. All Rights Reserved.

The New Middle Classes

Globalizing Lifestyles, Consumerism and Environmental Concern

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

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