The New BJP

INTRODUCTION

A âJai Sri Ramâ Sticker and a Family Argument: The BJP and a Personal Retracing

PART I

THE HINDI HEARTLAND: LABHARTHEE SAMMELANS, CASTE RE-ENGINEERING, HINDUTVA AND THE WELFARE WHEEL

1. The BJP as the Party of the Village: An Introduction

2. Becoming the Hindi Heartlandâs Predominant Rural Party

3. The Caste Game: How the BJP Became the Most Socially Representative Party in UP (Barring Muslims)

4. The BJPâs Political Mobilisation of Welfare: âLabhartheesâ

5. The BJPâs Muslim Model: Hindutva, the Politics of Exclusion and Why the BJP Still Wins Muslim Seats

PART II

COMMUNICATION: WHAT THE BJP FOCUSES ON

AND WHERE IT SPEAKS

6. What the BJP Says: The Changing Patterns of Its Discourse

7. Modi@Digital: Why the BJP Wins on Social Media

8. How the BJP Became the Worldâs Largest Political Party: Organisational Restructuring and the Use of Digital Technologies

PART III

IDEOLOGY, ECONOMIC THINKING AND GOVERNANCE

9. Roots of the BJP: The Jan Sangh Story

10. When Right Is Left: The BJPâs Economic Model in New India

PART IV

THE UMBILICAL CORD

11. The BJPâs RSS Link: The Foundational Moment

12. The Growth of the RSS

13. What the RSS Says: Issues That Matter the Most to the Sangh

14. The Sangh Parivar and Education: Tribal Communities, Vanvasi Kalyan Ashram and Christian Missionaries

PART V

BEYOND THE DOMINANT NARRATIVE: THE SOUTH, THE NORTHEAST AND WOMEN

15. The BJPâs South Model: The Karnataka Formula

16. Mergers, Acquisitions and the âEight Goddessesâ: The BJPâs Northeast Push

17. The Making of a New Womenâs Vote: Gender, Politics and Hindutva

CONCLUSION

18 âParty of Ramâ: A Hindu Suratrana, the Idea of âNew Indiaâ and Its Global Message

Postscript

Notes

Appendices 1â"15

The BJP: A Timeline

Index

Acknowledgements