The Mesh

'The Mesh is a major trend which will shape business in the next decade.' - Forbes

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.

Mesh companies like Zipcar, Airbnb, and TaskRabbit use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

'Fascinating.' - Inc. Magazine

'Lisa Gansky makes a compelling case for the new competitive logic of sharing - and shows how to build not just a single company, but and entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book.' - Daniel H. Pink, author of Drive and a Whole New Mind

'Sharing has moved from kindergarten essential to a preferred means of validating ideas, creating new markets, and addressing otherwise insurmountable obstacles. We're leveraging this approach in healthcare, energy, and other businesses throughout the world-it's increasingly the lens through which we view our future. The Mesh is an invaluable guide and a truly visionary work.' - Beth Comstock, Chief Marketing Officer, GE

'This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environment context.' - Tim O'Reilly, Founder and CEO, O'Reilly Media

'Gansky's book is an important read for anyone who cared about the planet or is looking to make a ton of money.' - David Hornik, Venture Capitalist, August Capital