The Idea Agent

Name: The Idea Agent
Brand: Taylor & Francis Ltd
Price: 341.75 AUD
Availability: BackOrder

The Handbook on Creative Processes

By: Andreas Breiler, Jonas Michanek

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Hardcover | 17 July 2017 | Edition Number 1

At a Glance

Hardcover
196 Pages

Dimensions(cm)
20.0 x 23.0

Hardcover

RRP $399.00

$341.75

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or 4 interest-free payments of $85.44 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

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