Get Free Shipping on orders over $79
The Hidden Persuaders - Vance Packard

The Hidden Persuaders

By: Vance Packard

Paperback | 1 July 2007

At a Glance

Paperback


$34.99

or 4 interest-free payments of $8.75 with

 or 

Ships in 5 to 10 business days

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

More in Media Studies

Wisden Cricketers' Almanack 2026 - Lawrence Booth

RRP $120.00

$83.75

30%
OFF
Careless People : A story of where I used to work - Sarah Wynn-Williams

RRP $24.99

$21.75

13%
OFF
Manufacturing Consent : The Political Economy of the Mass Media - Noam Chomsky
Bondi Terror : The tragedy, the courage, the aftermath - Sharri Markson
Semiotics : The Basics - Daniel Chandler

$43.99

Melodrama As Provocateur - Linda Williams

RRP $69.99

$66.75

Chinese Media Improvisations : Thriving on Deficits - Xuenan Cao
What Tech Calls Governing - Adrian Daub
The Ends of Art Studies : Time, Transcendence and Boundaries - Fan Baiding
Apocalypse Omnibus : The Adam Parfrey Reader - Adam Parfrey
Assistive Media : Barriers and Interfaces in Digital Cultures - Philipp Macele