The Hemsworth Effect

A sleepy town is about to wake up and smell the turmeric lattes #DontForgetYourKeepCup

It started with the Hemsworths. Now, Byron Bay local, Aimee Maguire, is about to lose everything because she can’t afford to pay the rent. Her engagement is also on an official time-out since her fiancé doesn’t know what he wants. The last thing she needs is a surprise visit from her micro-influencer niece looking to ‘build her brand’.

Her arrival sets off a chain of events that ends with Aimee tangled up with a group of influencers-turned-reality TV stars, exposing her to the absolute worst of humanity. But somewhere amid this mother of all messes there just might be a silver lining Aimee has been searching for. All she needs to do is embrace the one thing she’s been fighting so hard against – change.

Cashed-up celebs, desperate wannabes, cranky Karens and cringe-worthy hashtags – it’s all here in this hilarious novel about the celebrification of Byron Bay and the power of letting go.

About the Author

James Weir is an award-winning journalist and the mastermind behind a popular reality TV column that has become a must-read. His recaps of Married at First Sight cracked record readership numbers in 2020 and continue to be appointment reading for fans of the show as well as those who never watch it.

Turning his sharp observation and irreverent humour to other areas, he has gone on the road to cover major events like the 2019 election trail and Harry and Meghan’s 2019 tour of South Africa. His satirical Sunday column has been running for three years and is syndicated across Australia in the Sunday Telegraph, Sunday Herald, Sun, Sunday Mail and on the news.com.au and New Zealand Herald websites. Away from writing, he has been a regular contributor and fill-in host on KIIS 106.5’s The Kyle & Jackie O Show for close to a decade. The Hemsworth Effect is his first novel.