The Future of Sales

Focusing on both internal and external variables, The Future of Sales explores how to make a sale, grow your company, and comfort your client in times of uncertainty and change. Using the same scientific strategies that John Asher and his team created to break down The Neuroscience of Selling, The Future of Sales arms readers with techniques that are proven to once again explore the way that buyers buy, instinctually, so you can make a sale... this time exploring sales in times of great change, companies in crisis, and buyers who are in new (virtual) environments.

About the Author

John Asher is the author and developer of 15 different sales-related training manuals. This is John's third published book on sales. His first book, How to Do Business with Western Companies, was co-authored with Simon Guo of Beijing and published in China in 2012 in Mandarin. The book was partially funded by two Chinese companies, Haier and Alibaba. It was a best seller in China and helped Alibaba and Haier grow to global powerhouses.

His second book, Close Deals Faster sold out the first day it was available on Amazon, made the Hudson book stores best seller list, won an international book award as the best sales book of 2018, and was awarded the best book of 2018 by the American Book Fest.

John and his team of 30 people in the US and China have trained over 80,000 salespeople from 22 countries.