The Exit Plan

How Smart Founders Build With Selling in Mind

By: Jonathan Mercer

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Paperback | 13 January 2026

At a Glance

Paperback
192 Pages

Dimensions(cm)
22.86 x 15.24 x 1.12

Paperback

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Most entrepreneurs dream of building a company that lasts, but few stop to ask: what happens when it is time to step away? This book challenges the conventional mindset by showing that a business is strongest when it can thrive without its founder. Instead of treating the exit as an afterthought, it reframes it as the ultimate design principle-shaping every decision from valuation to leadership succession.

Through vivid case studies, rigorous frameworks, and practical reflection prompts, readers discover why investors value business valuation differently than founders, why systems-not personalities-drive lasting value, and how succession planning for entrepreneurs preserves both profit and legacy. It reveals the hidden traps of waiting too long, neglecting documentation, or clinging too tightly to identity-and offers a clear path to building a company others are eager to buy.

This book is written for founders, leaders, and investors who want to understand not just how to grow but how to sell your business on their terms. Whether you are years away from an exit or simply want to design a more resilient, scalable organisation, you will gain clarity on when to sell, who to sell to, and how to protect what matters most. The outcome is more than financial-it is freedom: the ability to step away knowing your company endures, and your legacy remains intact.

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