| List of Figures | p. viii |
| List of Tables | p. x |
| Preface | p. xii |
| Acknowledgements | p. xiv |
| A Note on Referencing Styles | p. xvi |
| Theory and Context | |
| Historiography | p. 3 |
| Introduction | p. 3 |
| The structure of this study | p. 4 |
| Studying the electronics and computer industries | p. 5 |
| Scope, Scale, Concentric Diversification and the Black Box | p. 10 |
| Economies of scope and the concentrically diversified enterprise | p. 10 |
| The life cycle of market entry - getting into the early computer industry | p. 15 |
| The early computer market | p. 19 |
| Intercepting IBM's strategy | p. 30 |
| Failure in the British computer hardware industry | p. 34 |
| US Electronics Companies in the Computer Sector 1950-72 | |
| RCA | p. 41 |
| Early RCA | p. 41 |
| RCA's post-war expansion | p. 43 |
| RCA and computers | p. 45 |
| The experimental phase | p. 45 |
| Structured entry | p. 48 |
| Consolidation phase | p. 61 |
| Exit from the computer sector | p. 73 |
| Strategy failure: the RCA Series and the Spectra 70 demise | p. 77 |
| Conclusions | p. 84 |
| General Electric | p. 88 |
| The post-war General Electric | p. 88 |
| GE in the computer market | p. 90 |
| The experimental phase | p. 90 |
| Structured entry | p. 93 |
| Second generation computers: taking on IBM 1960-65 | p. 97 |
| The policy of retrenchment | p. 111 |
| Consolidation phase | p. 112 |
| Conclusions | p. 118 |
| UK Electronics Companies in the Computer Sector 1950-68 | |
| The Ferranti Company | p. 123 |
| Development of the company | p. 123 |
| Building a capital electronics capability | p. 124 |
| The imperative to find a new market | p. 124 |
| Ferranti and the computer industry | p. 126 |
| The experimental phase | p. 126 |
| Structured entry | p. 138 |
| Consolidation phase | p. 149 |
| Conclusions | p. 161 |
| Postscript | p. 163 |
| Electrical and Musical Industries - Computing on a Shoestring | p. 164 |
| EMI's formation | p. 164 |
| The growth of electronics at EMI | p. 165 |
| Changing structure | p. 167 |
| EMI and the early computer industry | p. 170 |
| The experimental phase | p. 170 |
| Structured entry | p. 174 |
| EMI post computers | p. 185 |
| Conclusions | p. 187 |
| English Electric - A Failure of Strategy | p. 189 |
| The Company | p. 190 |
| English Electric and the computer market | p. 193 |
| The experimental phase | p. 193 |
| Structured entry | p. 194 |
| Consolidation phase | p. 201 |
| A forced wedding - take over by ICT | p. 205 |
| Conclusions | p. 209 |
| The Business Machines Firms - What Did They Do Differently? | |
| Strategies and Organisations of IBM and ICT | p. 213 |
| IBM | p. 215 |
| IBM and computing | p. 220 |
| The experimental phase | p. 220 |
| Structured entry | p. 225 |
| Consolidation phase | p. 229 |
| Forcing out the electronics companies - the System/370 | p. 236 |
| Anti-competitive? | p. 238 |
| ICT | p. 245 |
| ICT in the computer era | p. 246 |
| The experimental phase | p. 246 |
| Structured entry | p. 248 |
| Consolidation phase | p. 253 |
| ICT compared to the British electronics companies | p. 260 |
| The Nimble Survivors: Sperry Rand, NCR, Burroughs, CDC and Honeywell | p. 265 |
| Punched card rivals - Sperry Rand | p. 266 |
| Consolidation phase | p. 272 |
| The accounting machines companies - NCR and Burroughs | p. 275 |
| The start-ups - CDC and DEC | p. 288 |
| An outsider: Honeywell | p. 292 |
| Consolidation phase | p. 294 |
| Concluding remarks | p. 296 |
| Conclusions: Concentric Diversification, Resource Allocation and Government Policy | p. 298 |
| Market entry: incentives to innovate and the first phase product strategy | p. 298 |
| Product and marketing strategies | p. 300 |
| The position of commercial computer technology within the firm | p. 305 |
| Competition for resources | p. 308 |
| Software development | p. 309 |
| Government policy and the British failure | p. 311 |
| Economies of scope and the concentrically diversified enterprise | p. 315 |
| Notes | p. 316 |
| References | p. 336 |
| Index | p. 342 |
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