The Difference That Makes the Difference

Neurolinguistic Programming is a process for understanding what makes people tick. When we understand how people think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly.

In the 1970s, NLP was developed for and by psychotherapists and linguists. When a young lawyer named Greg Prosmushkin discovered NLP, he realized that those concepts-how to communicate with confidence, model excellence, and influence your own and others' thoughts, feelings, and behaviors—were valuable outside a therapy context. He used what he learned to make huge breakthroughs in his trials and succeed as an entrepreneur. When he met Josh Davis, a PhD who studied psychology and neuroscience and NLP expert, they realized that they needed to make NLP available to everyone.

The Difference that Makes the Difference is a result of their breakthrough, and in this book, readers learn to:
-Read situations and people
-Build self-confidence and rapport
-Speak so that people truly hear you
-Control your mental and emotional state

It's time to move past simply waiting and wishing for your life to be different—dive into the science behind change to make a real impact in your life, right now.

About the Authors

Josh Davis, PHD is an internationally bestselling author and certified Trainer and Master Practitioner at the NLP Center of New York, where he has been teaching NLP for over a decade. He earned his PhD in psychology and neuroscience at Columbia University.

Greg Prosmushkin is a highly successful personal injury trial lawyer and entrepreneur with a diverse range of business ventures. His discovery and use of NLP have been key factors in his success.