The Cult Of Mac : 2nd Edition - Leander Kahney

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The Cult Of Mac : 2nd Edition

By: Leander Kahney

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Hardcover | 2 January 2020

At a Glance

Hardcover
280 Pages

Dimensions(cm)
2.2 x 21.3 x 26

Hardcover

RRP $69.99

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It’s been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.

As with any powerful subculture, Apple fans have their own customs, obsessions, and rites of passage - from waiting in line to spend thousands of dollars on the newest Apple product, to attending Macworld year after year. This thoroughly revised edition of The Cult of Mac takes us into the world of today’s Apple fan with sections covering things like an opera based on the life of Steve Jobs, repurposing old Macs for creative expression, professional photography taken with iPhones, Mac Museums created by fans around the world, as well as how Apple Inc. and its public face has changed following the death of Steve Jobs.

About the Author

Leander Kahney has covered Apple for more than a dozen years and written three popular books about Apple: Inside Steve's Brain, a New York Times bestseller, Cult of Mac and Cult of iPod.

Industry Reviews

Praise for the first edition of Cult of Mac:

"Kahney embarked on his journey to chronicle the weird world of Mac addicts last year, and I think he nailed it. If you have iPod-clutching, Macintosh-using, Woz-loving, Newton-worshiping cultists in your circle of friends, get 'em this book. But even if you you're not a HyperCard-carrying member of the club, the book is worth a look. Kahney has uncovered some real characters on the scene."
--San Francisco Chronicle

"Mr. Kahney's informal history of the Mac is interspersed with trivia and delightful details, and intriguing photos, and is wrapped up in an entertaining style. This is a coffee table book that only a geek might love -- but it's also one lots of people will enjoy reading."
--Washington Times

"This account of Macintosh fanaticism will strike a chord with anyone who's ardently defended (or cursed) an operating system... sure to end up on Quadra-based coffee tables everywhere."
--Wired Magazine

Winner: Outstanding Book of the Year -- Most Unique Design. Octopod Studios (No Starch Press)
--Independent Publisher Book Awards 2005

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